Based on data
compiled by Consumer Intelligence Research Partners, LLC (CIRP), at the end of the fiscal quarter that ended on September 29th, the U.S. installed base for the Apple iPhone had reached 181 million units. That is up 5 million handsets from the previous quarter, or a 3% hike in the U.S. installed base sequentially. On a year-over-year basis, the increase works out to 11%.
While the slow down in the growth of the U.S. installed base might not be good for Apple, the large number of units installed in the states will help Apple with its goal to increase Services revenue to $50 billion by 2021. This should also be a large platform from which Apple can increase sales of the newly renamed “Wearables, Home, and Accessories” division. As per Street Insider
, Morgan Stanley analyst Katy Huberty sent a note to her clients today that stated how Apple’s Services unit will be the copany’s main driver of growth over the next 5 years, replacing the iPhone in that capacity. Huberty sees Services’ top-line growing at a 20% rate over the next five years, and expects margins in the sector to widen as well.
CIRP’s figures show that newer iPhone models like the iPhone XS
, iPhone XS Max
, iPhone 8
, iPhone 8 Plus
and iPhone X
make up 45 million units, or 25% of the U.S. installed base. This figure includes 2 million iPhone XS
and iPhone XS Max
units sold during the last ten days of the fiscal quarter. Meanwhile, older iPhones like the iPhone 6s
, iPhone 6s Plus
and earlier models, account for 75 million or 41% of the U.S. installed base. This could lead to a surge in sales of the lower priced iPhone XR
as older models are replaced via upgrades.
As a result, CIRP says that it can see an upcoming wave of iPhone upgrades similar to what Apple experienced when it released the iPhone 6
and iPhone 6 Plus
. During that cycle, half of the U.S. installed base upgraded to one of the latest iPhone models within a year.
The data cited by CIRP was the result of 500 U.S. Apple customers who were surveyed from October 1-10, 2018, and who had purchased an iPhone, iPad, or Mac in the states during the July-September 2018 quarter.